Make the legal age for PURCHASE of alcohol at non-licenced retaillers 25. Make the legal age for DRINKING alcohol 16. Develop a culture of sensible drinking through education and social engineering. Encourage social drinking at pubs and clubs rather than binge-drinking at home by making alcohol CHEAPER at venues than at supermarket and make owners responsible for their clientelle's drinking. Make alcohol testing available at all such venues. Give finacial incentive to pubs to provide free transport home for customers. ZERO alcohol limit for drivers.