Digital products and services can be deployed from NZ without any of the issues faced by shifting physical goods around the world. The confluence of Mobile-Analytics-Internet of Things-AI-Cloud-Social means current generation digital businesses can compete without a deep installed technology base. Fintech in particular is a growth vertical that can be targeted. NZ has a good reputation with established US West Coast tech entrepreneurs and is seen as an open, liberal society where privacy still exists. This means there is already the basis for attracting skilled personnel. Kiwis have a good reputation overseas in digital skills; but they tend to go overseas because they can't grow careers here. This is all about finding a better way to earn export dollars and fund a new capability at nation scale