3. What about towns and cities, don’t they pollute too?
For sure, but it’s a question of extent. Around 1% of our waterways run through urban areas, compared to almost half in pasture. Agriculture is our biggest problem area, but certainly not the only area where progress must be made. Our policy is neutral in terms of which sectors have to adjust the most. All polluters have to pay for that “privilege” and over time that cost will become prohibitive to ensure behavioural change happens.