13. Aren’t farmers already taking action?

The dairy industry also likes to tout the figure that $1b has been spent on environmental improvements over the last five years. TOP doesn't dispute at all that many farmers are doing their best for the environment. To imply that there is nothing more to do would be an overstatement. We urgently need to get all farmers up with the best operators in terms of minimal environmental impact. 

The $1b figure itself is questionable as the majority of spending was on effluent management and keeping stock out of rivers - which is stuff farmers simply have to do to be compliant.